Branding and rebranding for multi-site retailers
Networkhero implements your branding at many locations: from the on-site survey through mockups and production to installation and removal by our own teams. A project board shows you at any time which location is in which status.
Services
Everything for the rollout.
01
Site recording and survey
We record every location on site: dimensions, substrates, existing signage, power connections and access. This produces a data set per location on which mockup, production and installation are based.
02
Mockups and approvals
For every location we create a mockup showing how your branding looks on exactly this façade and in exactly this shop window. You approve location by location, and only what is approved goes into production.
03
Production
We manufacture films, signs, light boxes, banners and displays in our own production. Colours and materials stay the same across all locations, and reorders match the existing stock.
04
Installation
Our own installation teams install in Germany and Austria. Where operations must not be disrupted, we also work outside opening hours.
05
Film removal and dismantling
We remove old films, dismantle signs and light boxes and leave clean surfaces. This applies to a change of brand as well as to handing back a location on relocation or closure.
06
Permits
Where signage requires a permit, we handle the application. We clarify early which locations are affected so that the permit does not dictate the installation date.
07
Documentation
Every assignment is completed with proof photos assigned to the location in the project board. This gives you evidence per location that you can use internally and with landlords or franchise partners.
08
Service after the rollout
After the rollout we remain your contact for follow-up installations, spare parts, damage and new locations. The location data from the project is on file, so a follow-up order does not start with the survey again.
Expertise
How we manage a rollout.
The basis is a location list with address, on-site contact, opening hours and special features such as shopping centre rules or access restrictions. Every location is an entry in the project board and passes through the same stages: survey, mockup, approval, production, installation, proof photos. You see the status of every location without having to ask.
Mockups are approved location by location. Corrections and approvals are stored with the respective location, so it remains traceable who approved what and when. The approved version is what gets produced.
We plan installations as routes in which locations are grouped by region. We coordinate the dates with the stores and take opening hours, centre rules and permits into account. If a location is postponed, it is moved to a later route without upsetting the other dates.
After every installation and every dismantling, the teams photograph the result and file the images with the location in the project board. For a rebranding we also document the condition beforehand. A location only counts as complete once the proof photos are available.
Not every location matches the plan: a substrate will not hold, a dimension is no longer correct, access is blocked or the landlord has different requirements. The team documents the deviation with a photo at the location, we propose a solution, and you decide. Nothing is silently installed differently from what was approved.
Whatever cannot be finished on the day remains visible as an open item at the location and is scheduled as a follow-up installation. This way the rollout does not end with a leftover list that nobody can assign any more.
For multi-site retailers
Typical occasions.
Rebranding
A new brand identity, a change of company name or a takeover: the old branding has to disappear at all locations and the new one has to appear consistently. We dismantle and reinstall, in the same visit on request.
New openings
As your store network grows, we fit out new locations to your existing standard. We carry over the specifications from earlier locations so that every opening looks the same.
Campaign changes and promotion
Shop window films, banners and displays change with the campaign. We produce the visuals for all locations and replace them within an agreed period, including removal of the old visuals.
Relocation and closure
On relocation or closure we dismantle signage and films so that you can hand over the premises as contractually agreed. The proof photos document the condition at handover.
What a rollout looks like in the project board
Brand Manager approved the mockup for location 02212 minutes ago
Trade Marketing commented on location 026: “Logo larger, please”40 minutes ago
Networkhero installation uploaded proof photos for location 011today, 09:14
Sample view with anonymised locations and people. The columns correspond to the steps in ongoing rollouts; the brand’s marketing team approves mockups directly in the board and sees every location in real time.
Process
In six steps.
Step 1
Enquiry
You tell us the number and position of the locations, the occasion and the desired period. We get back to you with questions and a proposed approach.
Step 2
Site survey
We record the locations on site and set them up in the project board.
Step 3
Mockup and approval
You receive a mockup per location and approve or correct it.
Step 4
Production
We manufacture the approved elements and assemble them location by location for the routes.
Step 5
Installation
Our teams install according to the route plan, outside opening hours if required, and dismantle the old.
Step 6
Proof photos
Every location is completed with photos that you can view in the project board.
FAQ
Frequently asked questions.
What does a store rollout cost?
The price depends on the number and position of the locations, the scope per location, the materials and whether old signage has to be dismantled. Additional factors include installation height, work outside opening hours and permits. After the survey you receive a quote showing the costs per location.
How many locations can you handle in parallel?
That depends on the scope per location and the time frame. In 2025 we carried out more than 200 assignments, including a rebranding of 36 stores.
Do you also install outside opening hours?
Yes. We also install before opening, after closing or on days when the store is closed. We agree the time windows per location.
Do you also work in Austria and other countries?
We work in Germany and Austria.
Do you handle the permits for signage?
Yes. We check for each location whether a permit is required and submit the application. As processing times vary between municipalities, we clarify this at the start of the project.
How do I see how far my rollout has progressed?
You receive access to the project board. Every location is stored there with its current status, the approvals and the proof photos.
How many locations will it be?
Briefly describe your project. We will get back to you with questions and a date.
Enquiry
Request a rollout
Briefly describe your project. We will get back to you with questions and a date.