Out-of-home and DOOH in Berlin and nationwide
Networkhero plans and delivers your out-of-home advertising: from the spot on digital Urban Screens to the XXL banner on the façade. You get media planning, creative, production, installation and permits from one company that has worked in project business since 2008.
Services
What we do for your visibility.
01
DOOH on Urban Screens
Our sister brand Skynet Digital operates its own network of digital advertising screens in Berlin in shop windows, late-night shops, kiosks and barbershops. Your spot runs there in portrait format, on request only in the neighbourhoods that matter for your business.
02
Campaign planning and booking
We select locations, periods and media according to your goal and your budget. You receive a media plan with sites, duration and costs before anything is booked.
03
Creative and spot production
From your existing brand identity we create visuals and short spots that are understood in passing. We rebuild existing print visuals for the portrait format of the screens.
04
XXL banners and façade banners
We produce large-format banners and mesh banners in our own facility and fit them to the façade with our own teams. We clarify fixing, wind load and substrate on site before production.
05
Construction fence advertising
Construction fence banners turn a building site into an advertising space for the project, the developer or the future tenant. We supply to fit the fence panel, install on site and change visuals during the construction period.
06
Vehicle advertising
From a single van to a fleet, we letter and wrap vehicles to your brand specification. Every vehicle is checked against the layout beforehand so that visual, door handles and body creases fit together.
07
Airport, railway station, passenger TV and cinema
Through partner networks we book screens at airports and railway stations, passenger TV on buses and trains, and cinema spots before selected films. This way your campaign reaches people beyond our own network too.
08
Permits and installation
We check whether your signage needs a permit and submit the necessary applications. Installation is carried out by our own teams, also at several locations in parallel.
Our own screen network in Berlin
Two networks. One cityscape.
Our sister brand Skynet Digital turns the shop windows of late-night shops, kiosks and barbershops into digital advertising screens. Your campaign runs where Berlin shops, commutes and meets: at eye level, at walking pace, right at the point of sale.
7.4 m
contacts per year in the Urban Ethno Screens network
43″ / 55″
High-res displays in the shop window
100 %
cloud-based and remotely controlled
DSP
bookable programmatically
01
Urban Screens
The base network for brand presence in the Berlin cityscape: retail, city-centre locations and high-footfall inner-city areas.
02
Urban Ethno Screens
Multicultural target groups in Neukölln, hyperlocal and without wastage: Sonnenallee, Karl-Marx-Straße and Donaustraße.
03
Campaigns that think along
Delivery by weather, temperature or event, controllable per neighbourhood, street or individual store. Bookable directly or via your DSP.
04
No spot? No problem.
Skynet Digital adapts your print visual to the 9:16 portrait format or produces the spot from scratch, from animated photo to storyboard.
More at skynetdigital.de → Check availability in the DOOH planner →
Expertise
How DOOH works.
DOOH stands for digital out-of-home, i.e. advertising on screens in public space: on streets, in railway stations, in shopping centres or in a shop window. Unlike a poster, several advertisers share one screen.
Your visual runs as a short spot in a loop together with the spots of other customers. Typical spot lengths are around 6 to 15 seconds, and up to 30 seconds depending on the network. How often your spot appears per hour depends on the length of the loop and the number of customers booked. This share of airtime is called share of voice.
A spot does not have to run all day on all screens. You can select individual locations or districts and set times of day, such as the breakfast offer in the morning and the evening offer from 5 pm. Visuals can be changed during the campaign without printing and installation costs. Many networks can also be booked programmatically, i.e. automatically via buying platforms and often by the day or hour.
Screens on the street and in shop windows mostly run in 9:16 portrait format (1080 × 1920 pixels), large formats and many indoor screens in 16:9 landscape (1920 × 1080 pixels). You supply a still image as JPG or PNG or a video as MP4. Most screens play without sound, so the message has to work through image and a few words alone.
A banner belongs to you alone and is visible around the clock. It is the right choice when a location is to be marked permanently: your own façade, a building site over months, a new opening, a sports ground. Where there are no screens, large format also remains the medium of choice. Vehicle advertising works for years and covers your catchment area every day. DOOH is stronger when messages change, promotions are time-limited or several districts are to be reached at once. In many campaigns the two complement each other: the banner at the location, the spot in the surrounding area.
Signage installations are structures and often require a permit. The rules are set out in the building regulations of the federal states and differ from place to place. In Berlin, for example, only small installations are exempt; larger banners on façades and scaffolding need a building permit. If the advertising projects into public road space or the building is listed, further authorities are involved. We clarify the situation for your location, submit the applications and factor the authority’s processing time into the schedule.
For multi-site retailers
Advertising where your locations are.
Anyone running several stores does not need advertising for the whole city, but visibility around each individual location. So we plan from the location outwards: which screens are in the catchment area, which façade or construction fence is available, which vehicles are on the road there.
For rollouts across many locations we work with a fixed project process. Every location has its status, from the on-site survey through approval and permit to installation, and you can see at any time where the project stands. Visuals are approved once centrally and then adapted per location, for example with address, opening hours or local offer.
You have one fixed contact who coordinates planning, production, installation and booking. This applies to the retailer with a nationwide network as much as to the single shop that wants to be visible in its own neighbourhood for its opening.
Process
In six steps.
Step 1
Enquiry
You describe the goal, period and region of your campaign.
Step 2
Site selection
We propose screens and sites that fit your goal.
Step 3
Creative and approval
We create the visual or spot; you approve.
Step 4
Production or booking
Banners go into production, spots into booking.
Step 5
Launch and installation
The campaign starts; our teams install the printed sites.
Step 6
Evaluation
After the campaign ends you receive a summary of the implementation.
FAQ
Frequently asked questions.
What does out-of-home advertising or a DOOH campaign cost?
That depends on the medium. With DOOH, the number and position of screens, duration, spot length and frequency determine the price. With banners and vehicles, size, material, installation effort, access to the site and a possible permit count. After a short consultation you receive a quote listing all items.
How much lead time do you need?
A DOOH spot with a finished visual can start quickly. If a permit is needed, the processing time of the authority determines the schedule, so an early enquiry pays off.
Which files do you need from us?
For portrait screens we need a still image as JPG or PNG or a video as MP4 in 1080 × 1920 pixels, without sound. For banners and vehicles we work with print-ready PDF files or vector data; you receive the exact dimensions after the survey. If you only have a logo and an idea, we create visual and spot for you.
Can success be measured?
With DOOH it can be documented when and how often your spot was played. If you want more detail, work with a QR code, a dedicated landing address or a promotion code that appears only in this campaign.
Do I need a permit, and who takes care of it?
For many installations yes, especially for large banners on façades and scaffolding, in public road space and on listed buildings. The requirements differ by federal state and municipality. We check the situation for your location and submit the applications. For spots on existing screens you do not need a permit of your own.
Where should your brand become visible?
Briefly describe your project. We will get back to you with questions and a date.
Enquiry
Request a campaign
Briefly describe your project. We will get back to you with questions and a date.